Why am I seeing traffic from disqus.com/embed/comments in my analytics?

Disqus is fully housed in an iframe, loading from the disqus.com domain (http://disqus.com/embed/comments/). This iframe is the element in which Disqus loads on any Disqus-enabled webpage.

As Disqus is an interconnected platform, this iframe effectively allows you to see both internally-recirculated and external referral traffic from Disqus embeds on your and other sites.

F.A.Q.

What counts as a referral?

Any time a user clicks a link in the Disqus embed and is taken to a new page, whether on the same site or another site, that counts as a referral. This includes:

  • Links in a discussion (i.e., the Discussion tab)
  • Links in the Community and My Disqus tabs
  • Links in profiles
  • Links in the Discovery box

Do I have to navigate to another URL to generate a referral from Disqus?

Yes. Note that this URL can be on the same domain as the referring discussion and it will still count as a referral.

Can I see exactly which pages are referring traffic?

Not currently; all referral traffic will show as coming from http://disqus.com/embed/comments. This is something we're working to improve.

If I click on a link pointing back to the same discussion, is that a referral?

No. Clicking a link which stays inside the same, single Disqus embed instance will not generate a referral. For example: clicking on a profile and then a link in the profile which points to the same discussion being viewed.

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