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Trademark Policy
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Written by Disqus
Updated over a week ago

What is a trademark policy violation on Disqus?

Using a company or business name, logo, or other trademark-protected materials in a manner that may mislead or confuse others with regard to its brand or business affiliation may be considered a trademark policy violation.

How does Disqus respond to reported trademark policy violations?

When we receive reports of trademark policy violations from holders of federal or international trademark registrations, we review the account and may take the following actions:

  • When there is a clear intent to mislead others through the unauthorized use of a trademark, Disqus will suspend the account and notify the account holder.

  • When we determine that an account appears to be confusing users, but is not purposefully passing itself off as the trademarked good or service, we give the account holder an opportunity to clear up any potential confusion. We may also release a username for the trademark holder's active use.

  • We are responsive to reports about confusing or misleading Promoted Discovery copy or information. When we receive valid reports, we may give the advertiser an opportunity to clear up any potential confusion. We may also remove specific items from Promoted Discovery, or remove the account from our advertising platform.

What is not a trademark policy violation?

Using another's trademark in a way that has nothing to do with the product or service for which the trademark was granted is not a violation of Disqus' trademark policy.

Guidelines for fan accounts

Disqus users are allowed to create fan accounts. Disqus provides a platform for its users to share and receive a wide range of ideas and content, and we greatly value and respect our users' expression. Because of these principles, we do not actively monitor users' content and will not edit or remove user content, except in cases of violations of our Terms of Service.

An account's profile information should make it clear that the account is not actually the company or business entity that is the subject of the fan account. Here are some suggestions for distinguishing your account:

  • Username: The username should not be the trademarked name of the subject of the fan account.

  • Name: The profile name should not be the trademarked name of the company or include the trademarked name in a misleading manner.

  • Bio: The bio should include a statement to distinguish it from the real company, such as “Unofficial Account," "Fan Account," or "Not affiliated with..."

  • Profile photo, header photo, or background image: The account should not use another’s trademark, logo or other copyright-protected image without express permission.

  • Communication with other users: The account should not, through private or public communication with other users, try to deceive or mislead others about its identity.

Users may also choose to use different language to indicate that an account is not associated with the actual brand/company/product so long as it is clear and not confusing to others, and does not mislead or deceive.

If an account is reported to be confusing, we may request that the account holder make further changes to bring the account in compliance with these best practices.

How can I make my own account's brand or business affiliation clear?

We strongly recommend that you use all of Disqus' account settings (account name, location, web site, and bio) to make your account's affiliation clear.

  • Please see the profile and avatar sections of our Updating your Disqus Settings documentation for instructions on customizing your account. In particular, we recommend clearly stating your location, including your website if you have one, and clearly describing your brand or business in the bio, if applicable.

What information is required when reporting trademark policy violations?

In order to investigate trademark policy violations, please provide all of the following information:

  • Username of the reported account (e.g., cocacola or //

  • Your company name:

  • Your company Disqus account (if there is one):

  • Company website:

  • Your trademarked word, symbol, etc. (e.g., Coca Cola):

  • Trademark registration number:

  • Trademark registration office (e.g., USPTO):

Note: A federal or international trademark registration number is required. If the name you are reporting is not a registered mark (e.g., a government agency or non-profit organization), please let us know:

  • Your first and last name:

  • Title:

  • Address:

  • Phone:

  • Fax:

  • Email (must be from company domain):

  • Description of confusion (e.g., passing off as your company, including specific descriptions of content or behavior):

  • Requested Action (e.g., removal of violating account or transfer of trademarked username to an existing company account):

How do I report a trademark policy violation?

You do not need a Disqus account to submit a trademark report. Holders of registered trademarks can report possible violations to Disqus through our Support Form.

Please submit trademark-related requests from your company email address and follow the format above to help expedite our response. Also, be sure to clearly describe to us why the account or comments posted by it may cause confusion with your mark.

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